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160x3202_320

used & abused

A new feature displaying type and graphic images in everyday use. Packaging, ad campaigns, billboards, windows, flyers, anywhere we see them.
Feel free to contribute (send images to joe@type.co.uk) but please note we see plenty of typefaces horribly misused and we won't shy away from naming and shaming!

 


Summer 2008: Gloom and despondency
in old London town

badnews_181

Essex Road, London N1. War, petrol
prices, housing market, financial
meltdown, inflation, cost of a pint...
All too much for some wag.

Need graffiti fonts?



somethingweb_545

 

February 2008: Cloverfield titles.

Hollywood blockbuster Cloverfield boasts great titles
set in AF Klampenborg from Acmefonts.

cloverfieldtitles_524

cloverfieldweb_415



December 2007: Smell a rat?

darlingkylie_316

Kylie Minogue's new fragrance. Darling is set in Rats
from Font Bureau. The small body height seems apt!



November 2007: new JJB logo

Jolly jolly bad.

jjb_logo_296


October 2007: Typographic lazyitis?

A real gem sent in by John Wallett from idz:

mistral_restaurant_255

"Taken earlier this year in front of the Sackville Hotel
in Bexhill on Sea.I dont know if the guy had just finished
putting the sign up (it used to be called the Mermaid)
and its not exactly a location noted for its strong winds
so I suspect some signmaker just pulled it out of a
typography book." Buy Mistral here.

........................................................................................................................................................

September 2007: Renault Twingo campaign

twingo_microsite_264x100_264

Eye-catching new campaign by Publicis promoting the
new Renault Twingo model. Houschka's distinctively
curved W makes for a nice fit with this brand. ........................................................................................................................................................

medicine_355 obesity_355

August 2007

Great work by esteemed design consultants Kerr Noble in using Houschka for the permanent Medicine Now
exhibition at the Wellcome Library, 183 Euston Road NW1. The designers created wonderful 3D backlit titles
from futuristic corian panels and chose Houschka for its "humanist quality".

 


 

July 2007: Typetastic Tuscany!

Couldn't fail to notice these amazing signs along the seafront in NW Tuscany (Versilian Coastline) on a recent holiday.

giancarlo_280 belvedere_236 capaninna_239
giovanna_256
roma_238
capri_256

 



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